| Dewey Class |
519.5 |
| Title |
Handbook of Partial Least Squares (EB) : Concepts, Methods and Applications / edited by Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler, Huiwen Wang. |
| Author |
Esposito Vinzi, Vincenzo |
| Added Personal Name |
Chin, Wynne W. |
| Henseler, Jörg |
| Wang, Huiwen |
| Other name(s) |
SpringerLink (Online service) |
| Publication |
Berlin, Heidelberg : Springer , 2010. |
| Physical Details |
X, 850p. 238 illus. : online resource. |
| Series |
Springer Handbooks of Computational Statistics |
| ISBN |
9783540328278 |
| Summary Note |
The "Handbook of Partial Least Squares (PLS) and Marketing: Concepts, Methods and Applications" is the second volume in the series of the Handbooks of Computational Statistics. This Handbook represents a comprehensive overview of PLS methods with specific reference to their use in Marketing and with a discussion of the directions of current research and perspectives. The Handbook covers the broad area of PLS Methods from Regression to Structural Equation Modeling, from methods to applications, from software to interpretation of results. The Handbook features papers on the use and the analysis of latent variables and indicators by means of the PLS Path Modeling approach from the design of the causal network to the model assessment and improvement. Moreover, within the PLS framework, the Handbook addresses, among others, special and advanced topics such as the analysis of multi-block, multi-group and multi-structured data, the use of categorical indicators, the study of interaction effects, the integration of classification issues, the validation aspects and the comparison between the component-based PLS approach and the covariance-based Structural Equation Modeling. Most chapters comprise a thorough discussion of applications to problems from Marketing and related areas. Furthermore, a few tutorials focus on some key aspects of PLS analysis with a didactic approach. This Handbook serves as both an introduction for those without prior knowledge of PLS as well as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.: |
| Contents note |
Part I: Methods: PLS Path Modeling: Concepts, Model Estimation and Assessment -- PLS Path Modeling: Extensions -- PLS Path Modeling with Classification Issues -- PLS Path Modeling for Customer Satisfaction Studies -- PLS Regression -- Part II: Applications to Marketing and Related Areas: PLS and Success Factor Studies in Marketing -- Applying Maximum Likelihood and PLS on Different Sample Sizes -- A PLS Model to Study Brand Preference.- An Application of PLS in Multi-Group Analysis -- Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS -- Reframing Customer Value in a Service-based Paradigm: An Evaluation of a Formative Measure in a Multi-Industry, Cross-Cultural Context -- Analyzing factorial data using PLS: Application in an online complaining context -- Application of PLS in Marketing: Content Strategies in the Internet -- Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs -- Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs -- Part III: Tutorials with Didactic Approach. |
| System details note |
Online access to this digital book is restricted to subscription institutions through IP address (only for SISSA internal users). |
| Internet Site |
http://dx.doi.org/10.1007/978-3-540-32827-8 |
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