| Dewey Class |
658.8 |
| Title |
Advances in Advertising Research (Vol. IV) (EB) : The Changing Roles of Advertising / / edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki. |
| Author |
Rosengren, Sara |
| Added Personal Name |
Dahlén, Micael |
| Okazaki, Shintaro |
| Other name(s) |
SpringerLink (Online service) |
| Publication |
Wiesbaden : : Springer Fachmedien Wiesbaden : |
| : Imprint: Springer Gabler, , 2013. |
| Physical Details |
XII, 407 p. 42 illus. : online resource. |
| Series |
EAA Series 1869-6929 |
| ISBN |
9783658023652 |
| Summary Note |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme âThe changing roles of advertisingâ. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.  Contents ·        The Roles of Advertising ·        The Faces of Advertising ·        Perceptions of Advertising ·        Reception of Advertising  Target Groups ·        Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management  The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.: |
| Contents note |
The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
| System details note |
Online access to this digital book is restricted to subscription institutions through IP address (only for SISSA internal users). |
| Internet Site |
http://dx.doi.org/10.1007/978-3-658-02365-2 |
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