| Dewey Class |
519.5 |
| Title |
Business Intelligence and Modelling ([EBook] :) : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship / / edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina. |
| Added Personal Name |
Sakas, Damianos P. |
| Nasiopoulos, Dimitrios K. |
| Taratuhina, Yulia |
| Other name(s) |
SpringerLink (Online service) |
| Edition statement |
1st ed. 2021. |
| Publication |
Cham : : Springer International Publishing : : Imprint: Springer, , 2021. |
| Physical Details |
XIX, 539 p. 129 illus., 34 illus. in color. : online resource. |
| Series |
Springer Proceedings in Business and Economics 2198-7254 |
| ISBN |
9783030570651 |
| Summary Note |
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.: |
| Contents note |
Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems – the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence. |
| Mode of acces to digital resource |
Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher). Available as searchable text in PDF format. |
| System details note |
Online access to this digital book is restricted to subscription institutions through IP address (only for SISSA internal users). |
| Internet Site |
https://doi.org/10.1007/978-3-030-57065-1 |
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