| Dewey Class |
300.727 |
| Title |
Research Methods and Data Analysis for Business Decisions ([EBook] :) : A Primer Using SPSS / / by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset. |
| Author |
Sallis, James E. |
| Added Personal Name |
Gripsrud, Geir |
| Olsson, Ulf Henning |
| Silkoset, Ragnhild |
| Other name(s) |
SpringerLink (Online service) |
| Edition statement |
1st ed. 2021. |
| Publication |
Cham : : Springer International Publishing : : Imprint: Springer, , 2021. |
| Physical Details |
XI, 258 p. 138 illus., 112 illus. in color. : online resource. |
| Series |
Classroom Companion: Business 2662-2874 |
| ISBN |
9783030844219 |
| Summary Note |
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.: |
| Contents note |
Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index. |
| Mode of acces to digital resource |
Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher). Available as searchable text in PDF format. |
| System details note |
Online access to this digital book is restricted to subscription institutions through IP address (only for SISSA internal users). |
| Internet Site |
https://doi.org/10.1007/978-3-030-84421-9 |
| Links to Related Works |
Subject References:
Authors:
Corporate Authors:
Series:
Classification:
|
|---|
